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Sunday, March 24, 2013

Montreal born bodybuilding legend Joe Weider dead at 93

Montreal native Joe Weider, a legendary figure in bodybuilding who helped popularize the sport worldwide and played a key role in introducing a charismatic young weightlifter named Arnold Schwarzenegger to the world, died Saturday at age 93.

He popularized bodybuilding and spread the message of health and fitness worldwide with such publications as Muscle & Fitness, Flex and Shape. Schwarzenegger himself is the executive editor of Muscle & Fitness and Flex.

He created one of bodybuilding's pre-eminent events, the Mr. Olympia competition, in 1965, adding to it the Ms. Olympia contest in 1980, the Fitness Olympia in 1995 and the Figure Olympia in 2003.

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