He popularized bodybuilding and spread the message of health and fitness worldwide with such publications as Muscle & Fitness, Flex and Shape. Schwarzenegger himself is the executive editor of Muscle & Fitness and Flex.
He created one of bodybuilding's pre-eminent events, the Mr. Olympia competition, in 1965, adding to it the Ms. Olympia contest in 1980, the Fitness Olympia in 1995 and the Figure Olympia in 2003.
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